Sunday, April 19, 2009http://www.independent.co.uk/student/student-life/fashion/oldschool-fashion-1659767.html
SUMMARY
High fashion vintage is no longer for the elite only. Cow and Bang Bang Vintage, two of the popular vintage specialized stores, opened their branches in Sheffield city centre two years ago to offer affordable, unique vintage clothing and accessories especially for the hard up students. Both stores organized different activities to entice students to patronize their products. Cow organized a student lock-in at all their three stores in the Sheffield, Birmingham and Nottingham with an after-party event while Bang Bang Vintage offered discounts and up-and-coming designers’ collections. Students were also offered various fashion shows, clothes swaps and fairs. Furthermore, different vintage fairs have been organized in student avenues and unions selling reasonably priced vintage items, offering style advice and repair of clothes. With these offers at hand, students can wear high fashion vintage anytime they want.
REACTION
It is nice to read good news like this. Particularly in this belt-tightening times, students are less likely to spend money on expensive fashionable vintage clothing and accessories. I like the stores’ idea of not only providing stylish, trendy and less pricy garments and accessories to the students but also organizing vintage fairs and clothing swap activities. Surely, they will attract more students and young professionals. Of course, behind the idea is also to generate profit but nevertheless, there are few stores that work on a concept of going vintage in an affordable way. I wish I could go to Sheffield. Perhaps I will find there the vintage bag I want. I’m not really into vintage but I like vintage bags, especially old leather messenger bags. It’s a pity there are no stores like that here in the Netherlands, or at least none that I know of.
High fashion vintage is no longer for the elite only. Cow and Bang Bang Vintage, two of the popular vintage specialized stores, opened their branches in Sheffield city centre two years ago to offer affordable, unique vintage clothing and accessories especially for the hard up students. Both stores organized different activities to entice students to patronize their products. Cow organized a student lock-in at all their three stores in the Sheffield, Birmingham and Nottingham with an after-party event while Bang Bang Vintage offered discounts and up-and-coming designers’ collections. Students were also offered various fashion shows, clothes swaps and fairs. Furthermore, different vintage fairs have been organized in student avenues and unions selling reasonably priced vintage items, offering style advice and repair of clothes. With these offers at hand, students can wear high fashion vintage anytime they want.
REACTION
It is nice to read good news like this. Particularly in this belt-tightening times, students are less likely to spend money on expensive fashionable vintage clothing and accessories. I like the stores’ idea of not only providing stylish, trendy and less pricy garments and accessories to the students but also organizing vintage fairs and clothing swap activities. Surely, they will attract more students and young professionals. Of course, behind the idea is also to generate profit but nevertheless, there are few stores that work on a concept of going vintage in an affordable way. I wish I could go to Sheffield. Perhaps I will find there the vintage bag I want. I’m not really into vintage but I like vintage bags, especially old leather messenger bags. It’s a pity there are no stores like that here in the Netherlands, or at least none that I know of.
3 comments:
I likes this article. it is a great initiative to have these stores and activities. students in England have got less money than we do, so these affordable clothes and accesoires are exactly what they want or need. these stores will make sure that they will make profit off course, but that was not the first thought behind these activities. And it is indeed a pity that there are no stores like this in Holland, maybe there will be someday.
I'm not really int vintage either, but it's a sign of the times that second hand and outlet stores are becoming more common.
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